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Having bought and sold vintage dresses for over a decade, Elaine, whose grandfather and then father owned the fashion house Hershelle from the 1950’s to the 1980’s, began designing her own dresses, all inspired by her vintage collection. The dresses have been adapted to suit today’s needs. They are machine washable and have pockets to accommodate the ubiquitous mobile phone. Flattering, sexy and practical, they have been described by many as the perfect dress!   Made with great care in London.

BBC Radio London’s Jo Good talking about the dresses on her Saturday morning show.