I think the ability to design great fashion must be in my family DNA.

My grandfather was in fashion back in the 1950s. My father and his three brothers also were in the fashion business until the 1980s.  And then it was my turn.  I previously had a successful career working in advertising and left to do what I love doing most – and what has always been my passion. Fashion. Also, buying and selling vintage dresses.  I’ve sold vintage dresses for over 10 years at London’s Portobello Market and at vintage fairs. This has also helped me to develop a greater understanding of vintage fashion.

I know what I like and more so, what women like to wear. ‘The perfect dress’ must be elegant, flattering, easy to wear, versatile and durable.

I care deeply when it comes to the ethical manufacture of my fashion. All of my creations are carefully cut and made at a London factory. I think it is really important to continue supporting British fashion and manufacturing.

Customer service is also something I take very seriously. I offer a highly bespoke and excellent service for all of my valued customers.